In early 2013, British bookshop Foyles commissioned ten illustrators including myself to pitch ten illustrations for a large-scale mural to cover the new Foyles building while under reconstruction on central London's Charing Cross Road. Foyles decided to use my illustration. I'm massively stoked to finally be able to reveal the art, as today it was publicly unveiled.
The actual mural is 29 metres by 8.5 metres and will remain on display at 107-109 Charing Cross through May 2014. The art was commissioned in honour of the old Central Saint Martins building being redesigned and turned into the new Foyles flagship store. Artwork jointly commissioned by Foyles Bookshop and Saint Martins Lofts. Project curated by Futurecity.
'All Paths Lead To Foyles'
by Rebecca Hendin
THE MURAL DESIGN
(Click to see larger)
Detail of illustration:
Mural Installation Video
(Shot by a me, rather badly and rather excitedly from the roof of the Phoenix Theatre on Charing Cross Road. Video comes complete with old smartphone bad quality and an overly excited wave to the camera.)
ENJOY.
My Foyles Mural Installation from Rebecca Hendin on Vimeo.
Photos of the mural being unveiled and in action:
(Photo 1 courtesy of Steve Speller. Photos 8-13 courtesy of Frantzesco Kangaris/Getty Images Europe)
Some press about the mural:
DESIGN WEEK
FUTURECITY BLOG 1
FUTURECITY BLOG 2
CENTRAL SAINT MARTINS WEBSITE
DESIGN WEEK
FUTURECITY BLOG 1
FUTURECITY BLOG 2
CENTRAL SAINT MARTINS WEBSITE
Congratulations! That's a wonderful work of art. How do they get it onto such a large canvas?
ReplyDeleteThank you! A large format printing company was used, who printed it in several-metre-wide strips of vinyl. It was assembled from those pieces and combined to make the full vinyl, then was put up in one big piece, at which point it was tied to the frame. :~)
ReplyDelete