Thursday, 9 May 2013

Music Video: Hurts 'The Road'

Here is a music video made by myself, Thomas Kranabetter, and Paul Pajot for Hurts 'The Road.' Created for and shortlisted for use by Sony Music and Adam Buxton's BUG Videos in a competition in collaboration with Central Saint Martins College of Art and Design. Starring A.J. Dean.

This was the first music video Thomas, Paul, or I had made, and was a truly collaborative effort. The three of us conceptualised, wrote, shot, edited, and animated the video together, though we worked to our various fortes where suited. As such, I was responsible for most of the animation, and Thomas for most of the post-production. This was a massive learning experience, as I've really not done any animation before this, bar some simple little experiments. We had a great time making this video, and we hope you enjoy it!

Ultimately, our video was shortlisted as one of the final six videos in the competition after being selected from a list of entries that included over 100 participants. Though we didn't win the competition, we were very happy to be shortlisted, and to be invited to Sony's London headquarters for the awards ceremony, where we got to meet the lovely people from Sony, BUG, and the band, as well as view the videos, and drink plenty of wine!

Here is a video about the competition featuring snippets of our music video and the awards ceremony, as well as bits the other five shortlisted videos:

For more information about BUG and the competition, visit BUG's website:


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